TOBY HARRISON
PR CREATIVE, STRATEGIC &
NEW BUSINESS CONSULTANT
As an award-winning, multi-sector Creative, Strategic & New Business Consultant with over 20 years' PR experience, I am a natural problem solver, experienced trainer, creative mentor, innovative creative and strategic thinker with a proven track record of creating integrated communications campaigns, and consistent winner of new business pitches, helping my agency clients win 75% of the pitches I lead or am significantly involved in.
In my role as a freelance consultant, I help agencies turn client and new business briefs into compelling communications campaigns comprised of thought-provoking strategic thinking, engaging creative positioning and unique, on-message, attention-worthy ideas spanning earned media, experiential, content and social, applying my own strategic and creative process to everything from alcohol to aviation, finance to food and technology to toys.
As an experienced, hands-on and passionate new business and creativity trainer, I believe in growing the confidence of people of all levels to unlock their pitch-winning and creative ability. My bespoke courses, Win The Pitch, Creative Excellence Training and the brand-new Creative Catalyst Series of courses, achieve this by delivering a host of practical techniques & tips and a range of essential mindsets & behaviours.
Expertise & services:
CREATIVE CONSULTANCY
> Creative campaign planning
& positioning
> Idea generation & development
> Brainstorm facilitation
> Creativity training (see TRAINING)
> AIM (Agile Ideas Machine), for agencies that need fast creative concepts that hit the mark (see below)
STRATEGIC CONSULTANCY
> Strategic campaign planning
> Research & insight analysis
> Strategic story crafting
> Strategy development consultation
for existing or developing strategy
> Presentation Perspective, for agencies that want to lift their presentation delivery (see below)
NEW BUSINESS CONSULTANCY
> Pitch leadership & planning
> Strategic & creative leadership
> Presentation & asset design
> Pitch team coaching & preparation
> New business training (see TRAINING)
> Man With Your Plan, for agencies that need a pitch planning pick-me-up
(see below)
Toby is a slick operator - a deep thinker with the ability to jump straight to the heart of an issue. He develops
razor sharp strategies that align to both communication and commercial objectives. He delivers bold
creative ideas of any scale or size and for any marketing channel. I would highly recommend him.
Katy Campbell
Client Services Director | The PR Network
London, England
INDISPENSABLE COURSES
TRAINING
I am an experienced trainer who is passionate about helping people of all levels unlock their
pitch-winning and creative potential. My bespoke courses, Win The Pitch, Creative Excellence Training and the brand-new Creative Catalyst Series of courses, are informal, discussion-based and interactive. They are delivered in-person and online, and include engaging pre-training stimulus and detailed
post-training summaries.
WIN
THE
PITCH
A vital training course packed full of over 250 pitch-winning techniques, tips, behaviours and mindsets.
CREATIVE
EXCELLENCE
TRAINING
An essential training course
guaranteed to boost creative confidence and ability in everyone.
CREATIVE
CATALYST
SERIES
A series of four fast-paced creative courses that will catalyse fast-paced creative change.
Paul McEntee
Founder & CEO | Here Be Dragons
London, England
I'd rather other agencies didn't do
Win The Pitch and it was our secret.
Do it, you won't regret it.
Creative Excellence Training is without
a doubt one of the best training
programmes we’ve ever run.
Ben Smith
Associate Director | Wildfire PR
London, England
BRAND
NEW
SAY HI
If you'd like to talk about a project, new business opportunity or training, please get in touch.
+44 7984 493980